In July 2021, my life changed.
I gave birth to a little boy named Jules.
I didn't know it yet at that time, but I too had just been (re)born.
I knew the birth of my baby would change my life. But I had no idea how much my life would change for the better.
In fact, my worldview and priorities have completely transformed.
I wanted to make a difference and leave a better world for my child. I also wanted to align my life with my values.
The trigger
It was in November 2021, during a trip to Portugal, that the idea of Timininous unconsciously began to take shape in my head.
Travelling across the country from south to north, we were surprised by the temperature differences.
One day we were hiking in the blazing sun, while the next day, just a few hours drive further north, we were wearing our down jackets! I was constantly concerned about my baby's comfort.
Was he too hot? Was he cold?
I thought he would be so comfortable in merino wool thermal clothing like ours, which could regulate his body temperature.
Getting started
Back home, with winter approaching, I started looking for a merino wool base layer, to take Jules cross-country skiing. I wanted to be able to equip him like us, to enjoy our outings without always worrying about him being too cold.
To my surprise, I couldn't find anything on the market that met my needs. However, I told myself that I was certainly not the only mother looking for this type of clothing for her child!
That's how I knew I had to get started! What if I created the clothes and accessories I was looking for so much for my child myself!
The idea took root in my head and a few months later, I decided to take the plunge and leave my job to make this vision a reality!
The name
When I had the idea to create my own brand of merino wool clothing and accessories for mini adventurers, I immediately knew it would be called Timininous .
Timininous is the nickname we gave our baby when I was pregnant because we decided to keep his gender a surprise.
So it was our “little mini us”, an expression which quickly transformed into Timininous !
Just like us, our mini adventurers need to be well equipped to play outside in winter and summer!
Values
When I created my company, I absolutely wanted to put forward values that are dear to me.
All merino wool clothing and accessories are carefully handcrafted in Quebec, from merino wool, an eco-responsible fiber, of incomparable finesse and softness, whose thermoregulating properties create a real little cocoon for those who wear it, keeping warm when it's cold and cool and dry when it's hot!
It was essential for me that the clothes be made here in Quebec and I did not want to compromise on the quality of the wool I was going to use. It is therefore certified to guarantee animal welfare, environmental integrity, social responsibility, traceability, but above all the quality of the fibers.
Versatile clothing
Timininous base layers are designed to be worn not only as thermal clothing, but also as pajamas, all year round, regardless of the season.
Also, since merino wool is expensive, I wanted the investment to be worth it. That's why our clothes and accessories are scalable, which allows little ones to wear them much longer than a traditional cut... because these little beasts grow fast! I wanted the clothes to grow with the minis to make the comfort last!
It was also important to me, always with sustainability in mind, to choose neutral colours and pay particular attention to design so that they stand the test of time.
Consume less, but better
One of the core values of my company is to offer an alternative to parents to consume less, but better, by choosing sustainable, scalable, environmentally friendly products and, above all, made locally and ethically in Quebec.
All of my company's decisions are geared toward preserving our beautiful playground for generations of mini adventurers to come.
Thank you for being part of the adventure!
Marie-Renée, founder of Timininous